Case Studies

We’ve been fortunate to have a series of interesting clients in diverse industries. Most of our work is for clients in the food and beverage industry. These case studies reflect the breadth of work we do as well as our strategic approach to embed with our clients, effectively becoming an extension of their marketing teams.

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Tonic in the Community

Tonic is very active in the community, volunteering its services to individuals and organizations with a passion for food and beverage marketing or who want to acquire new skills, and volunteering its time to a number of community causes, from public schools to childhood nutrition.

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A Focus On Food

The majority of Tonic's client engagements are in the food and beverage industry. Our clients include new brands just finding their way, established brands facing a specific challenge, and products that are still in the process of determining their positioning and becoming the brands they want to be.

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The Tonic Spotlight

We work with our clients to capture the essence of a brand positioning using a proprietary process called the Spotlight Session. This process cuts through the clutter to create painless, breakthrough positioning and internal alignment around the toughest questions and challenges confronting your brand.

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The Markets We Serve

Tonic was created as a multidisciplinary food and beverage consultancy more than 20 years ago. Today, food and beverage clients still comprise the vast majority of our work. We’ve also branched out to clients in other industries, notably CPG, consumer health and new nutrition, and technology.

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Our Professional Services

Tonic provides a full suite of services in marketing, integrated marketing, corporate communications, public relations, sales, and operational support. We also provide specialized services in the food and beverage industry including packaging design, broker support, distribution, and more.

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